![]() Currently, 53% of people want to see more video content from marketers. Be it your website, product’s landing page, YouTube channel or a slideshow presentation, a good explainer will fit them all, combining high information load with simple language and visual entertainment. Your concise explainer can fit a number of contexts. If watching your explainer is fun, you’ve hit the point, similar to PooPourri company with their incredible and bizarre explainer: A fun explainer can make the dullest things in the world memorable and exciting. They make learning about your product fun.An explainer video lets you build a problem – solution chain, clarifying in what way your company/product solves the client’s need in a unique and effective manner. The fluff-free approach may be demanding for those who create explainers, but not for those who enjoy the sleek and distilled content that you deliver. If it takes just a couple of minutes to watch a visually-compelling and dynamic video, not many users opt-out on the way. Let’s quickly brush over the main of them: Top 7 Simple Reasons to Go for Explainer VideosĮxplainer videos are effective for a number of reasons. Disappointed by this, the creatives behind Twitter produced one of the first classical explainer videos, which managed to improve the situation dramatically. ![]() Back in 2008, people thought that Twitter is a kind of a Facebook clone. To make these points clear, let me just introduce you to one of the first explainer videos on the web. In a way, a good explainer video makes users’ life simpler, helping them grasp complex ideas and judge for themselves within a couple of minutes or even less. It takes time to deliver a compelling story and illustrate the points it makes with real-life examples. As the study by Forbes and Google suggests, 59% of users prefer learning about the product by watching an explainer video, rather than reading about it.Īs you can see, a well-done explainer video doesn’t simply scream that your product/service is great. They target those who prefer watching a short video about the product/company rather than reading about it.
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